Brand is co-sponsor of IRONMAN 70.3 held in So Paulo
Panasonic do Brasil announces its participation as co-sponsor in the Ita BBA IRONMAN 70.3 SP stage, which will be held on September 24th, at CETEUSP, So Paulo. Furthermore, the brand was also a partner in the Ita BBA IRONMAN Brasil race, held in Florianpolis, on May 28th.
We are very happy and proud to announce our official sponsorship of IRONMAN, as it is the largest triathlon circuit in Latin America and one of the largest in the world. This partnership consolidates our positioning in the personal care category and reinforces the strategy of developing advanced products, such as V-Razor, that help these athletes prepare to go beyond their limits in moments that require high performance, says Koji Mozumi, coordinator marketing of Panasonic do Brasil products.
Knowing the physical and mental preparation that athletes need to have in a competition of this level, Panasonic will also be present at Ironman Village, from the 21st to the 24th of September, with brand activations and prizes aimed at the world of sport, such as the challenge Neuro Reactive Training, widely used by high-performance athletes to train reflexes and concentration to go beyond their limits. The brand will also offer sales of products with special conditions for visitors to the space.
Three well-known influencers and athletes in the triathlon niche star in the campaign as part of the Panasonic team. Andr Sanches, triathlete in IRONMAN 70.3 races at national and global stages, such as in South Africa and Nice. Paola Carrijo, participant in the last stage of IRONMAN Brazil in Florianpolis and athlete in international competitions, such as the Osaka marathon and Sol da Meia-Noite, held in Norway. Both will race in the IRONMAN 70.3 So Paulo race, now in September, 2023. And Yann Rodrigues from Minas Gerais, who seeks to democratize the sport through his social networks.
The featured product of this campaign is the V-Razor, a body hair trimmer, which promises to deliver safe, quick and painless hair removal.
Going beyond limits is also part of our daily lives at Panasonic. Just like athletes, we seek to develop the best high-performance technologies for personal care. We are looking for the target audience that is precisely in such challenging stages as IRONMAN and, because of this, the partnership is so strategic to achieve our objective of enhancing the brand’s presence in Brazil, concludes Koji.