Campaign is signed by BETC Havas
Banco24Horas launched this Tuesday (19) Brasilian +, a new brand campaign developed by BETC Havas. The film shows the life of a restaurant cook, Carol, who earns extra income by selling beauty products.
In one of the scenes, the saleswoman receives payment in cash and goes to Banco24Horas, where she deposits the money without an envelope and receives the balance in the account in real time.
In addition to the film, released during the Jornal Nacional break on September 19th, the campaign will run until November 2023 on open TV, OOH media and radio stations in Fortaleza, Salvador, Florianpolis and Curitiba.
In digital media, it also has developments that will reinforce the messages on how and where to make a deposit at Banco24Horas.
All pieces feature the brand’s musical signature and the Banco24Horas por você campaign slogan and were designed in line with the One Stop Shop concept (everything in one place) adopted by the company.
