Complementing the biscuits category portfolio of Mondelz Brazil, Oreo, the number 1 cookie in the world, is investing in a new product that will captivate the taste buds of the Brazilian public: Oreo Coberto, a cookie that is already a global success for the brand. At this first moment, the launch is available in the South region and in the São Paulo region, in addition to being found in e-commerce.
The new format consists of the delicious traditional Oreo cookie and a generous layer of topping, the perfect combination of crunchiness and creaminess in a single product. The launch is available in 105g packages, with seven 15g cookies covered and packaged separately, ensuring better product conservation and enabling individual consumption at any time.
The inclusion of the new product in the brand’s portfolio is also part of the company’s strategy. Mondelz Brasil to offer new product options, in different sizes, for different moments of consumption, meeting the public’s desires and captivating the consumer’s palate from the first bite.
Considering the global success of the product, we strongly believe in its potential here in Brazil. The arrival of Oreo Coberto further reinforces our institutional strategy of leading the segment of snacks, now, taking the biscuit to new consumption occasions. The launch combines all the crunchiness and creaminess of Oreo with the indulgence of chocolate, forming a perfect combination, comments Felipe Pedrolli, Director of Cookies Marketing at Mondelz Brasil.
Mondelz aims to Empower People to Snack Rightthat is, empowering consumers to choose snacks the right way, in approximately 150 countries around the world. With net revenue of around $31.5 billion in 2022, the company is leading the way with beloved brands such as Lactation, BisOreo, Club Social and others.
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