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Levi’s calls Anitta to star in the brand’s 501 model
The Brazilian artist joined the team of celebrities chosen to amplify Levi’s legacy throughout 2023
Levi’s continues to celebrate 150 years since the creation of jeans and, this time, invited singer Anitta to star in the brand’s traditional 501 jeans campaign.
The partnership began at the beginning of the year, when Levi’s created two exclusive denim looks for the singer’s appearances at pre-Grammy events and gained even more recognition in the Levi’s 501 Original X Anitta global campaign, launched on August 29, on digital channels. own and on Levi’s social media.
The Brazilian and globally recognized artist joined the team of celebrities that was elected to amplify Levi’s legacy throughout 2023.
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