The campaign, created by Africa, has the concept of “No one gets there alone” and tells the story of Marcelo Arruda
Ambev announced the launch of its biggest campaign of the year and it’s not talking about beer.
With the goal of including 5 million people productively by 2032, offering a network of connections, knowledge and financial empowerment, the company presented the piece whose concept is “no one gets there alone”, which shows in practice the effect of productive inclusion in life of Brazilians.
In the film, created by Africa, Ambev tells the story of Marcelo Arruda, founder of diversity.io and partner of the company. who needed the support of the people around him to start entrepreneurship and create a business that would change his reality.
“It is challenging to put into words the meaning of productive inclusion, but its overwhelming effect on people’s lives. Ambev is a Brazilian company that generates impact for Brazil and for Brazilians. When we join hands we can take many people forward. We use the power and strength of our brands to take this message to our consumers and we want to call on more people to be agents of change in each other’s lives”, explained Carlos Pignatari, Director of Social Impact at Ambev and creator of the company’s productive inclusion project .
With the Bora platform, which brings together all projects and initiatives with positive social impact, social mobility and productive inclusion, Ambev wants to place 5 million Brazilians in new perspectives with access to a network of connections, knowledge and financial empowerment, exactly like in the story of Arruda.
