Estomazil announced the launch of its new campaign, where it invites Brazilians to declare their love for food and enjoy the flavors of life.
The piece entitled “Declare your love for food”, created by VMLY&R Health, uses humor to draw a parallel between two love stories, one for the favorite food and the other for the loved one.
“We are happy to expand our work with a client like Hypera, delivering a project for such an emblematic brand in the company’s portfolio,” said Fabio Imparato, general director of VMLY&R’s health and pharma center.
Produced by Paranoid, with the director duo Marcelo Mesquisa and Peppe, the film shows that it is possible to allow yourself to eat with pleasure, without fear of feeling any type of indisposition afterwards.
“Inspired by clichés like ‘bring your love back’ and an almost braggadocious narrative of romantic comedies, we want to provoke people to rethink our relationship with food, with less guilt or judgement. And of course, with touches of Brazilianness and joy that govern Estomazil’s communication”, explained Carla Dias, Director of Consumer Marketing and Communication.
