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The Town: City of Brands
In addition to shows by pop rock stars, the megafestival The Town was also the stage for brand activations and networking among professionals
The Town didn’t live on music alone. The mega music event held in So Paulo, which made entertainment history in the country, received more than 220 activations from partner brands.
The advertisers put on a real show and managed to share the attention of the more than 500,000 consumers present during the five days of presentations with pop stars such as Bruno Mars, Maroon 5 and Foo Fighters.
Vehicles, agencies and advertisers met at the stands spread across the Interlagos Circuit, known as Music City.
City of Music, at the Interlagos racetrack (TheTown)Manzar Feres, director of integrated advertising business at Globo (crouched, left), received market executives at the broadcaster’s stand, including Joana Chulam (Grupo Dreamers), Ernesto Pousada and Vanessa Gordilho (Vibra), Ana Gabriela Lopes ( Ifood), Isabella Salles and Rodrigo Jorge (Globo), Pedro Eustachio (Africa), and Eduardo Petribu, from Globo (Credit: Globo/Lucas Teixeira)Popstar Bruno Mars: historic performance that thrilled the audienceRodolfo Medina (Artplan) and Marco Bebiano (Google)Dave Grohl, lead singer of the band Foo Fighters (Fernando Schlaepfer)Cathyelle Schroeder (Riachuelo), Manzar Feres (Globo) and Ciro Possobom (Volkswagen) (Credit: Globo/Lucas Teixeira)Adam Levine, vocalista da banda Maroon 5 (TheTown/Wesley Allen)Alexandre Guerreiro (Eletromidia) Giovanni Rivetti (Context) and Antonio Fadiga (Artplan)Demi Lovato and Lusa Sonza on the Skyline stage (TheTown/Diego Padilha)Teams from DM9, iFood and Filmart working on the festival’s brand activationsPresenters Marcos Mion and Kenya Sade (Credit: Globo/Lucas Teixeira)Skyline StageIta makes its presence known with its Ferris wheelWith more than 500 thousand consumers, the mega event made entertainment history in the country (TheTown/Wesley Allen)
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