New line was designed so that little ones can paint, wash and innovate their style
Casa Riachuelo entered into a partnership with Fini to launch exclusive and official products of consumers’ favorite jelly candies: kisses, dentures and teddy bears. In total, 14 items were developed, including bed, bath and decoration items.
There’s no denying that Fini has a taste of childhood, right? It is this atmosphere that we want to bring with the launch of this exclusive collection that began to be developed in March this year, comments Mariana Rosalen, marketing coordinator at Casa Riachuelo. We want to color and brighten people’s homes, and encourage games and moments of interaction between families, he concludes.
We are very happy with the partnership with Casa Riachuelo. The entire development of the collection was a very enjoyable process, where we managed to unite all of Fini’s essence, purpose, joy and fun with Casa Riachuelo’s expertise in the Home Fashion and Decoration segment”, comments Raquel Paternesi, Fini’s global marketing director. .
All pieces are exclusive to Casa Riachuelo and are now available at Casa Riachuelo and Lojas Riachuelo stores, which have the Home department, in addition to e-commerce that delivers throughout the country. All stores that receive the collection will have a buy and win action: when purchasing an item from the collection, the customer receives a package of Fini. Promotion valid while stocks last.
