“Top a Agreement Pay Less” will be shown on SBT and YouTube every Wednesday, at 10:30 pm
The Pague Menos pharmacy chain has just announced its plan to launch a sales platform on the market. Entitled Top a Pague Menos Agreement”, the project will last 2 months and will be anchored on TV and beyond the limits of conventional formats by incorporating social networks, live broadcasts on YouTube, digital influencers, in addition to more than 1,652 stores in the company, as well as digital channels and telesales.
The launch of the initiative is scheduled to take place in October, with screenings every Wednesday, at 10:30 pm, on SBT and aims to deliver a broad and comprehensive experience to the final audience.
According to Flvia Drummond, director of marketing, growth and CX at Rede de Farmácias Pague Menos and Extrafarma, the program is a platform to create relevant entertainment content. “Entertainment unites the Brazilian family, so we communicate and talk about health and products in a very light and relaxed way. This allowed us to bring in 25 partner brands”, she explains.
The project, which is sponsored by 25 companies, namely: P&G, Loral, Cimed, Hebron, Haleon, Sanofi, Kimberly-Clark, Nivea, Catarinense Pharma in the master quota and Boticário, Kenue, M.Dias, Solar, Omron, Bayer, Colgate, Lapon, Hypera, Piracanjuba, Danone, Mastercad, Kibon, Nestl, Cargo Soft and Garderma are supporters, where both have committed a joint role to provide spectators with an exceptional experience throughout these two months, also culminating in on the biggest Black Friday in the company’s history.
In the program, the presentation will last one hour and will be led by Celso Portiolli. During the program, several sponsored games will be presented, providing a fun and exciting experience for all viewers. Interaction with the public will be a central element with the co-presenters, Gabriel Cartolano and Juliana Oliveira, leading question sessions, fun activities and the distribution of numerous prizes. In addition to them, Cilada will be on stage to interact with the participants.
It’s a program of jokes, quick jokes, laughter… So, for me, this is an amusement park. I really believe it will be a great success. I’m here with Cartolano, a great companion, Juju, who has fun with my jokes (laughs). It’s a humor that entertains people at home, so I’m very happy to do it and it will be a great success, God willing, says Celso Portiolli.
We are extremely excited and anxious about this premiere on October 11th, Wednesday, at 10:30 pm. Really, this program will be a success and another program that SBT will bring excitement, fun and information to all Brazilian families, highlights Luciana Valrio, commercial director of SBT.
In a collaboration between the production company Fremantle and the agency Lew’Lara\TBWA, “Topa um Agreement Pague Menos” follows a 60-year tradition on the CBS Americana broadcaster.
