Pedro Jdice returns to the agency with a focus on online and offline media strategy and operations
Pedro Jdice will take over as media director at WMcCann, the agency announced this Wednesday (20). Under the supervision of Andreia Abud, the agency’s VP of media, the professional will work on integrating media intelligence into the brands’ business plan.
Pedro worked at WMcCann from 2019 to 2021 as media supervisor for Thrive, Nestl’s media hub. Now, he has been invited to return to the agency as director of the front area of Grupo Petrpolis, which includes brands such as Itaipava, Crystal and Lokal, and Sam’s Club.
With eight years of hybrid experience in the area, the professional has expertise in strategic planning and media operation tactics, business intelligence in awareness campaigns, consideration and performance in promotions and e-commerce, having already worked for brands such as Vivo, Sadia, Warner Bros, Getnet (Santander), Lindt, Ajinomoto, BRMalls and Ferrero Rocher.
Graduated in Advertising from Anhembi Morumbi University and Master in Science and Consumer Behavior from ESPM (Escola Superior de Propaganda e Marketing), the professional also has stints at the agencies Africa, VMLY&R and Young & Rubicam, currently VMLY&R.
