With the agreement, live sports coverage and real-time bidding will be made available on R7
The R7.com portal entered into a content partnership with Placar magazine. With the agreement, live sports coverage and real-time bidding will be made available on R7.
“We at R7.com are happy to enter into this partnership with Placar, a vehicle that has more than 50 years of consolidated history in the sports market, and always seeks to reinvent itself to ensure that information reaches its readers, without leaving the quality and veracity aside. Without a shadow of a doubt, a very positive agreement that will bring benefits to our followers”, said Bia Cioffi, director of digital content and transmedia at Grupo Record.
Placar’s Commercial Director, Sandro Santos, welcomes the partnership and foresees positive results for both sides.
“The partnership between the portals is a great opportunity for brands, since R7’s audience will be able to count on noble content about the world of football. As for Placar, we will be able to count on enormous audience growth, since thousands of people will have direct access to our website. In fact, this partnership brings a huge gain for advertising agencies and brands, who will be able to benefit from this growth”, commented Sandro Santos.
