In Brazil, the creation of Made, directed by Silence, audio by Sonido and photography by Rogerio Faissal
Prudential do Brasil is launching the third phase of the “Motivos” campaign, this Thursday (21), during Globosat programming.
The new film will show the differences that make Prudential a good option for customers and highlights the reasons why taking out life insurance is essential. The campaign brings everyday examples and explains how being financially protected can be crucial in the most challenging moments of life.
Starring an actress who plays a Prudential Life Planner franchise broker, she walks down a long hallway while explaining why her reasons need to be taken care of by Prudential. As the Life Planner advances through the environment, the viewer can observe a particular feature of the corridor’s architecture with dozens of doors that, when opened, reveal moments that make you reflect on the importance of protecting your life, your family or your business.
One of the scenes shows, for example, the expectation of a couple setting up the room for their soon-to-be-born baby. In another, a patient is seen by a doctor in the hospital. In a third, there is a meeting between partners of a company. Agribusiness is also represented in the film. Behind one of the doors, you can see a farmer monitoring the success of his harvest, showing that Prudential has an ideal solution for any need.
Raising awareness of the importance of protecting those we love most and the financial assets we build throughout our lives are part of our purpose as an insurance company. We have been life experts for 25 years and this new campaign comes to celebrate the success of our history. S a Prudential!, said Carlos Cortez, vice president of marketing and digital at Prudential.
In Brazil, the creation of Made, directed by Silence, audio by Sonido and photography by Rogerio Faissal.
‘Motivos 3’ has a careful production that required the construction of grandiose sets within the Rio de Janeiro Cinema Center. A production also designed to be exported to Mexico and Argentina, with local situations and actors, added lvaro Rodrigues, partner and CEO of Made.
