The campaign aims to bring the brand closer to the retail public from different sectors and create a new bond with the B2C public.
Linx announced the launch of its institutional campaign entitled “There’s Linx for everything”.
The action focuses on bringing the brand closer to the retail public from different sectors and creating a new bond with the B2C public, showing that it is behind many daily activities of a large part of the population.
Even though many people don’t realize it, Linx is part of our daily lives, offering the largest retail ecosystem in Latin America and issuing more than 2.7 billion invoices annually, meaning it is present at the moment paying the bill at the bakery, searching for e-commerce from large retailers, delivery, at the gas station, at the pharmacy, at the mall store and also in marketplaces. Whether it’s payment management, inventory management, employee payroll management, there’s Linx for everything and we’re ready to help retailers, our main audience, to grow quickly and safely”, explained Tiago Mello, CMO and CPO at Linx.
The campaign concept was created by Ecco and deployed internally by Linx’s own marketing area, which will have other new features in the coming months, with actions at points of sale, on social networks and other media.
The campaign will initially be broadcast online, and will also be incorporated with a manifesto in all types of company communications.
