Search What is this medium? carried out in partnership with Kantar IBOPE Media and will be released at the beginning of November
The São Paulo Media Group carries out, in partnership with Kantar IBOPE Media, a quantitative research with the purpose of identifying which gaps in the development of today’s media professional. Named What Media is This?, the research aims to obtain a current photograph of the media professional in activity to then offer courses and qualification opportunities in an assertive way to meet the needs of the market.
Aimed at media professionals from advertising agencies and media clients and vehicles, the survey has a questionnaire available. Media professionals interested in responding can do so until this Friday, 22nd. Once the study is completed, its results will be openly disclosed to the market, free of charge. This is expected to occur at the beginning of November. She will anchor the educational initiatives of the São Paulo Media Group in the future.
