In addition to the change, the agency will have Daniel Iacobucci, Leonor Macedo and Mariana Zirondi on the team
Arara announced its rebranding and introduced On The Nose to the market. The agency was created in 2019 by partners Andr Barros and Rafael Cappelli with the aim of designing brand experiences, creating content and distributing it across all platforms.
Currently, Agora On The Nose has clients such as Grupo Iguatemi, Brazilian Football Confederation (CBF), Kak, Neon, Alex Atala, Gympass, Gigantes de Nazar, the organization Gerando Falces, Mastercard, Kwai, among others.
“I believe everyone knows the importance of the nose, or nose, in Portuguese, for the human body, but the truth is that it goes far beyond breathing and smelling. The organ is almost an expression of individuality. There are those who say that its shape gives a lot “The nose indicates ancestry, personality and independence,” explained Rafael Cappelli, one of the agency’s partners.
The rebranding of On The Nose takes place at a time when other profound changes are being made in the company, such as the arrival of three reinforcements to the team, namely Daniel Iacobucci, who arrives to assume the role of strategy leader; Leonor Macedo, as creative and content leader, and Mariana Zirondi, as operations co-leader.
It is no coincidence that the brand change coincides with new investments and the arrival of reinforcements for the company. As Arara we create fantastic experiences and content that engage millions of people. On The Nose will go further. With the new professionals and the new brand, we will offer our clients more creative, effective, less predictable, customizable and unique projects, like our noses. added Andr Barros, partner at On The Nose.
On The Nose already has published projects, such as the series “Alm das Quatro Linhas Guerreiras Grens”, created and produced by the agency in partnership with the São Paulo Football Federation. The plot will delve behind the scenes of the Ferroviria women’s football team over six episodes that are now available in full on Paulisto’s You Tube.
