The advertising strategy, both on the brand’s proprietary networks and through the curation of influencers, is the responsibility of Pros
51 Ice, produced by Cia. Mller de Bebidas, launched the green apple flavor at the beginning of this year and, to amplify product communication, created a new filter game on Instagram.
The brand’s main audience is Generation Z and the objective of the game is to capture the green apples that fall across the cell phone screen. By picking up more fruit, the player levels up.
The action also involves advertising via PR kits for behavior and lifestyle influencers that feature bottles of 51 Ice and a green apple-shaped bag.
“By connecting with Generation Z through digital platforms and games, we are able to have even more input to understand how they behave and what they like to consume. The idea is to bring content that engages and causes this curiosity to know the flavor refreshing green apple”, explained Marina Flvia da Silva, head of marketing and trade marketing at Cachaa 51 and 51 Ice.
The entire advertising strategy for 51 Ice Ma Verde, both on the brand’s proprietary networks and through the curation of influencers, including the creation and concept of the PR kit, is the responsibility of Pros.
