Research released by Globo shows Brazilians’ relationship with Artificial Intelligence
With the advancement of technology, new Artificial Intelligence (AI) tools are born every day and become part of people’s routine. Today, for example, it is now possible to create presentations, programming codes and text translations quickly and easily. In addition to the more accessible tools that can help with day-to-day tasks, there are also those that are somewhat complex, which are explored by large companies and media companies around the world. From films to TV commercials, there is no shortage of examples.
Therefore, Globo released data from a survey carried out by Gente, the company’s research and trend platform. The study was carried out by asking Brazilians in the ABC classes, over 18 years old and with access to the internet, questions about whether they know AI tools and what their opinions are on the topic. 1972 people were interviewed via online panel in May 2023 from all regions of Brazil.
Brazilians have not yet reached a consensus regarding AI. However, there are positive aspects that stand out, such as the ability to make daily tasks more efficient and serve as a new internet research tool. There are also significant concerns, such as the fear of the replacement of human beings by machines and the debates surrounding the copyright of works used by AI.
The vast majority of respondents have already heard about AI (84%). However, only 25% reported using any AI tool. In this section, the public is more male, belonging to class AB, young, aged between 18 and 29 years old, and with completed higher education. And, of these users, 21% say they have already used ChatGPT, 7% Bing chat and 5% Midjourney.
The percentage of Brazilians who have heard of, but never used, AI software is the majority: 59%. Of these, 65% are women, the majority aged 30 or over. Those who did not even know these tools accounted for 15%, a rate that doubles among people with less education (30% of those with incomplete primary education).
Regarding the use of these tools, 37% used them to study or produce texts and 22% used them as a general search tool.
The research points out that the feeling left by advances in AI that the future has arrived, almost like in science fiction films. And what our experience with these tools shows, at least so far, is that the best way to prepare for this future is to understand the potential of these technologies, as well as their limitations.
