The campaign was created by 11:21, the audio producer was Nova Onda with production by Passarinho
Cerveja Rio Carioca took advantage of the unseasonal heatwave in Brazil to present its new communication.
The campaign features a film that has the language of a statement, where the brand denies that it would have “ordered” the heat wave just to sell more beer in winter.
The joke, said in a serious tone, takes the opportunity to reiterate that the brand supports measures to mitigate global warming, but maintains good humor throughout the text, which ends with a joke with the brand’s concept, “Rio Carioca, the carioca spirit encalorado”, instead of the original “bottled carioca spirit”.
The creation of Gustavo Bastos and Diego Crisstomo, the audio production company Nova Onda produces Passarinho and produces the film 11:21 itself, directed by the creative duo. The approval of Luis Viera and João Vieira.
In addition to the film, broadcast on digital media and social networks, the campaign has advertising in print media, in the Sports newspaper, radio spots, in addition to posts and stories.
