Also new were Webmotors, with a new CMO, and Barry Company
Ogilvy and WMcCann restructured their creative and media teams, respectively. At Ogilvy, the change happened in Magalu’s internal team. The first changes occurred with the promotion of Pedro Gouveia and the hiring of Denis Peraltawho now form the account’s creative duo.
With the change, the creative team now has 16 professionals, all focused on reformulated delivery intelligence, meeting strategic, performance and social media demands.
Already WMcCannwhoever arrived was Pedro Jdice, who will occupy the role of media director at the agency. Under the supervision of Andreia Abud, the agency’s VP of media, the professional will work on integrating media intelligence into the brands’ business plan.
Pedro worked at WMcCann from 2019 to 2021 as media supervisor for Thrive, Nestl’s media hub. Now, he has been invited to return to the agency as director of the front area of Grupo Petrpolis, which includes brands such as Itaipava, Crystal and Lokal, and Sam’s Club.
From agency to vehicle, the Lance Group! announced this week its new CEO: Rafael Kaczala. He will take over the position from next month.
Carioca and an advertiser, the executive graduated in advertising from PUC-Rio, with an extension at ESPM, and worked in companies such as Rdio Globo, Esporte Interativo and, more recently, at Warner Bros Discovery, where he was director of digital strategy for Latin America.
A Webmotors announced the arrival of Natalia Spigai as the company’s new CMO. The executive has more than 20 years of experience in leadership positions in Marketing in different sectors such as technology, mobile applications, fintech, consumer goods and services.
“I’m excited to add my knowledge and experience to a brand as consolidated as Webmotors in Brazil, a company that never stops growing and offering services and products that customers want”, says Natalia.
Among producers, the news came from Barry Companywhich hired the double scream to take over as creative directors of the production company. The duo composed of Yes, Bessa e Roberto Peccioli.
According to the agency, the duo “can get involved in all the creation processes, from scripts to photography, in addition to being a duo with the ability to engage equally promising talents, with different perspectives and narratives, even in non-author projects.”
