Campaign takes place in 20 strategically selected points in Curitiba
Creamy entered into a partnership with Eletromidia to carry out its first OOH (out-of-home) launch. The campaign will have 20 points spread across Curitiba, strategically positioned to capture the attention of both local residents and visitors, and will feature Creamy’s antioxidant serum, which has 10% vitamin C and delivers high antioxidant, whitening and anti-aging power. .
According to Gabriel Beleze, CEO of Grupo Skelt (owner of the Creamy and Skelt Cosmetics brands), the objective of the collaboration is to provide a memorable marketing experience for consumers and all those interested in the world of skincare. We are continually looking for ways to get closer to people. We want to leave a lasting impression on our audience and this is just the first of many initiatives we are planning for this year, he highlights.
The Inside OOH 2023 report, by Kantar Ibope Media, reveals that OOH already reaches 89% of the population; in Curitiba, this number rises to 90%, which reinforces the importance of choosing the city for greater brand visibility.
