Whoever gives news is sometimes also news! The partner and head of Content at Adnews, Catharina Gatz Birle, is among the 100 best managers of 2023 for community curation Friends of the Market. A select list was released this Friday (22) exclusively for Exame.
For seven years, the Amigos do Mercado community has sought to make the market more friendly through networking, mutual assistance and exchange of information about the advertising market. The annual preparation of the list that recognizes outstanding professionals in the sector is one of the initiatives that promote this objective.
The names were chosen by members of the community, which brings together more than 60 thousand advertisers. Each person can name up to 12 leaders, divided into four categories: professionals from advertising agencies, advertising market, communication vehicles and companies or entities related to the market. In total, 807 names were nominated.
These professionals, who are a reference in the area, end up being our eyes for the sector. And the most interesting thing is that this list is not our choice, but rather that of the market itself, highlights Marcos Braga, CEO of the group.
This year, the list features 80 new names, and only Marco Frade, head of E-commerce at Diageohas remained undefeated since the Top 100 Managers was created in 2016.
The list changes a lot, as year after year, we intensify our initiatives outside of So Paulo, increasing the participation of professionals from other regions, explains Braga.
Last year, the group promoted in-person events in Porto Alegre, Curitiba, Belo Horizonte, Rio de Janeiro and Recife, and the next destination will be Salvador. Professionals also participated in experiences promoted by Amigos do Mercado, as an exclusive immersion in the exhibition Beyond Van Gogh at Shopping Morumbi; a breakfast like Otavio Juliato, COO of Omeletand a day of media training with journalist Christiane Pelajo.
Nominated for the first time, Catharina is one of the new names on this year’s list. The head of Content at Adnews is extremely active in the São Paulo advertising market, a constant presence at events in the trade and a frequent participant in collectives aligned with those of the Amigos do Mercado community, such as Misses At Workfocused on promoting female participation in communication in general.
Being nominated for the Amigos do Mercado Award is already an honor! Everyone on the list is great professionals, who make a difference in the advertising market. I’m also a big fan of mine competitors to the prize. Therefore, I believe that, regardless of who wins, they are all winners because they are contributing to the transformation of the entire segment. And the transformation is what really counts! We need this change, to bring more inclusion, diversity, gender equity, collaboration, acceptance and support for causes. We need to take care of social issues and education to achieve the development we want for our countryhighlights Cathy, as known inside and outside the news outlet.
Friends of the Market Award
This year, the 100 professionals will continue to meet in person and in groups WhatsApp to exchange experiences, recommendations, and generate more networking and actions in favor of the market. The first event of this year already has a date set: it will be on October 2nd, at the G4 HUB, in So Paulo (SP).
The group’s mission is also to nominate the 160 finalists for the Friends of the Market Award (ten in each of the 16 categories divided between the sector’s main activities), which will be held on November 28th.
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