Visual developed by Euphoria Creative reinforces the company’s new positioning
This Monday (25/9), JCDecaux announced its new identity in Brazil, which seeks to portray movement, experience, entertainment and technology, as part of the celebration of 25 years of operation in the country.
Developed by the Euphoria Creative agency, the proposal reflects in its concept how the company is ready to innovate in its media offering. With unique pieces and elements that represent the city’s OOH stage, the company’s new communication also reveals the core business that makes JCDecaux a hub of infinite possibilities.
JCDecaux wants to show, through symbols that can be applied to different formats, the full potential of OOH media, with the experiences that the medium offers. Leaving this ‘box’, the company appears even more technological, with initiatives based on data and measurable results. This represents the future of the sector that evolves with strategies that assertively meet the most diverse campaign targets.
“With this launch, we are now embracing the future of OOH in a passionate and determined way. The new visual identity reflects this phase of the company in Brazil, which is at the forefront of the market when it comes to creativity, measurement tools and campaign engagement , and in a large process of updating a portfolio with Data Driven assets. We are breaking barriers and raising the potential of OOH to another level of results, sales and infinite possibilities, but without losing the essence of a pioneer in outdoor media”, he said Silvia Ramazzotti, marketing director at JCDecaux.
“This is more than a new visual identity, it is the tangible form of the current moment that JCDecaux is experiencing. A company that is ‘not just a rectangle’, a true hub of possibilities. They bring solutions in technology, entertainment, experience, data and much more, always with a view to bringing brands closer to people and their relationship with the city. That’s why we created a design system that visually conveys all of this”, comments Marcelo Rizrio, co-founder and CCO of Euphoria Creative.
JCDecaux’s new visual identity will be launched during the Criation Club Festival. With activations to involve the advertising market, the new visual identity will also be seen by the general public in all JCDecaux assets spread across Brazil.
