Campaign seeks to highlight the brand’s institutional message
BTG Pactual (BPAC11) presents its new campaign “Details”, a continuation of the signature “Give a BTG to your life”. Developed by Artplan, the film stars chef and BTG client, Alex Atala, and seeks to reinforce the brand’s institutional message, by highlighting the excellence of the services provided and the attention to detail.
“We reflect what BTG Pactual does on a daily basis, throughout its 40 years of history, which is to always deliver the best experience for its customers, with humanized service 24 hours a day, specialist advisors who offer personalized solutions and access to investments exclusive, suited to each person’s profile”, says Andr Kliousoff, head of marketing and communications at BTG Pactual. “All this, with market recognition, with awards and achievements that confirm the quality of BTG services”, he concludes.
“With this campaign, we literally went into the ‘details’ that value the solutions that the Bank presents, in order to generate solid and consistent results for its customers”, highlights Pedro Maneschy, Creative Director at Artplan SP. “We want to show that BTG Pactual’s solid reputation was built because the Bank has a team that works very closely with customers and takes their challenges seriously. This is the main hook for us to enhance, through our communication, the institution’s service commitment “, adds Fernanda Albuquerque, director of the Accounts Group at Artplan SP.
Advertising pieces will be broadcast in multiple media and formats, including TV, radio, PayTV, OOH, digital, newspapers, magazines, cinema.
