The brand also debuts as a sponsor of the Alma de Cozinheira program, on GNT
Created by Dojo, Pomarola presents its new campaign “We take care of the tomatoes”. The agency was responsible for developing 30, 15 and 5 second pieces, which will be broadcast on TV, digital, POS and OOH media. Produced by Moonheist and Audio Ink, the commercial highlights, in a light and fun way, Pomarola Tradicional, the brand’s flagship product.
In a rewind format, the film presents a couple eating pasta with Pomarola sauce, and wondering what explains the success of the product, which brings fresh ingredients and a balanced recipe for everyone looking for a meal for everyday life.
In addition to the new positioning, Pomarola also debuts as a sponsor of the program “Alma de Cozinheira”, by chef Paola Carosella, on GNT. According to Fernando Bartolo, creative director at Dojo, reinforcing Pomarola’s attributes is a great strategic and creative responsibility: “In a new moment for Pomarola and, mainly, in a different context of consumer behavior, traceability and naturalness emerge as the company’s main differentiators. brand. And, to demonstrate them in a didactic and, at the same time, interesting way, the film was created backwards, starting at the moment of consumption and ending at the planting of the tomatoes. The ‘rewind’ effect makes everything more plastic and fun to watch.”
