Joo Brognoli, CEO of the Duo&Co Group and managing partner of Duo Studio, reveals the agency’s next steps
At the beginning of September, Duo Studio brought together employees from all over Brazil at an event to celebrate its tenth anniversary, held at the company’s headquarters in Caxias do Sul (RS).
Founded in 2013 by João Brognoli, the agency is now solidified as Grupo Duo, with the mission of offering comprehensive solutions to its clients and future partners in all areas. Joo Brognoli, CEO of the Duo&Co Group and managing partner of Duo Studio, in his speech at the event, emphasizes: We are committed to becoming more complete, intelligent, influential and structured. We plan to acquire other companies, invest in new ventures and talent, with the aim of positioning ourselves as the main digital marketing group in Latin America.
At the beginning of this year, the Duo Group came into being with the merger of Duo Studio Interativo, a marketing agency with a 360 approach, and its operations through the acquisition of Premium agencies, located in Rondônia, focusing on offline activities in the north and center regions. -west of Brazil, and Digital Consulting, specialized in SEO and content.
In an effort to grow, Grupo Duo directed its investments in several areas, including artificial intelligence, conversational marketing, CRM, sales, digital education, an agency dedicated to clients in the beauty and health sector, as well as a company focused on female entrepreneurship . By the end of 2024, Grupo Duo plans to bring together a total of 12 companies under its activities.
The group’s CEO says that, since Duo’s early years, the objective was to do everything at home, to guarantee the quality of delivery for its customers. We always invest first to reap results. In everything we did over time, we invested first and then made it work at home. Therefore, today we have almost 200 employees, highlights Brognoli.
As the biggest challenge for Duo’s growth, Brognoli highlights the development of leadership and people management. To overcome such challenges, building a culture of collaboration, listening to your professionals and knowing their dreams and ambitions were essential.
I encourage managers in all areas to know people, their dreams and collaborate so that their dreams can become reality. I want the culture to continue permeating within the company that everyone is fighting not only for the success of the business, but also to make other people’s dreams come true, he explains.
One of the most significant steps for the Group is its commitment to the beauty market and female entrepreneurship. This interest arose from a meeting with Natalia Martins, businesswoman in the beauty sector and founder of Natalia Beauty Group, who approached the Duo agency with the aim of meeting the need to attract more qualified leads for her brand and win new customers.
After some conversations and the identification of values, the two companies identified a gap in the beauty, aesthetics and health market: the lack of specialized agencies dedicated to these areas. With the partnership, Grupo Duo will contribute to a predominantly female market, in addition to another project focused exclusively on women.
Still keeping an eye on the future of Grupo Duo and other projects yet to come to fruition, the company’s focus will continue to be the professionalization of its employees. We want all companies within the Duo Group to become just one business, so that they complement each other. Thus, we have the possibility of packaging a greater number of customers, and solutions that truly embrace the entire 360 marketing, concludes Brognoli.
