From the O Boticrio portfolio, there is a film produced by MyMama directed by Ariela Dorf and starring actress Luana Piovani
Under the motto The pleasure is all yours, O Boticário is on the media channels with a campaign developed by AlmapBBDO to present Her Code, its new women’s perfumery brand. In addition to the film, starring Luana Piovani and produced by MyMama Entertainment, directed by Ariela Dorf, the advertiser organized a proprietary content hub with experts Penlope Nova, Marcela McGowan, Charlize Andrade and Ingrid Vaz. And activations in four Brazilian capitals in the project’s 360 strategy. The sound producer was Antfood Music & Sound Design.
This week, O Boticrio distributed giant digital padlocks, through
of Fake Out of Home (FOOH) technology, in iconic spots in different capitals, such as Parque Lage (RJ), Edifcio Niemeyer (BH) and Rua dos Pinheiros (SP). The symbol refers to the product’s packaging and encourages women to open up to pleasure.
Technology is the main ally in the entire strategy, NFC (Near Field Communication) is a wireless data exchange feature between two devices, which can be used for different purposes. In this case, the method connects the fragrance to the content hub, opening the doors to the Hotel Her Code, created by W3Haus, an online space for women to find out about pleasure. Initially, women will be welcomed in the lobby by Luana Piovani, who will direct them to register. In this same space, specialist Laura Mller will lead the dialogue and will inform about the importance of self-knowledge in the journey of female pleasure, says a statement from the brand.
