Alot, a martech with a business consultancy vision focused on innovation processes and qualification of user experience, announces that it is the new agency of Getnet Brasil, a technology company for payment solutions from the global PagoNxt group, from Santander.
Alot’s mission is to work with the evolution of channels and performance media to increasingly improve the digital journey of Getnet’s entrepreneurial clients.
Increasing conversion rates, increasing retention performance and expanding data usability are some of our guidelines. To serve Getnet, we organized a multidisciplinary squad, including profiles such as Growth Hacker, Product Designer and Fullstack Developers who work closely with customer experience, media and data, explains Fabiano Cruz, CEO of Alot.
In the first stage of the project, called experience design, an analysis of Getnet’s digital channels was carried out, bringing navigation solutions proposed through prototypes and componentization with the creation of a design system. Then, in the development, Alot carried out implementations seeking the best optimization and SEO practices. Already in the growth phase, supporting Getnet’s digital team, martech carried out the process of tagging the company’s websites, building reports and dashboards, in addition to analyzing the data and coming up with strategic propositions.
As a result, entrepreneurs who are Getnet customers now spend less time on accreditation and gain more in satisfaction, through personalized journeys and the integration of the media process with improvements to digital storefronts, ensuring a more fluid experience. Getnet, on the other hand, can rely on the use of data to guide the company’s roadmaps and daily understand all the points and metrics of impact on the business.
So that we can take advantage of the maximum potential of digitalization, with synchronized innovation and based on sustainable results, always aiming for excellent usability for our customers, it was essential to search for a Digital Marketing and UX partner that added value to what we believe, and this was the reason why we chose to partner with Alot, says Anselmo Sousa, Digital Manager at Getnet.
With the help of Alot and a 360 view of different channels, impacting call center, media and digital operations, Getnet managed to reduce the omnichannel Customer Acquisition Cost (CAC) by 32%.
From the beginning, Alot has demonstrated itself to be a committed and reliable partner. I highlight the deep dedication to the projects we are developing together, demonstrating exceptional skill and competence. Trust is the basis of every successful partnership. We look forward to continuing to strengthen and expand our partnership in the coming years, says Tatiana Vitta, Digital Superintendent at Getnet.
