The campaign, starring Dira Paes, Marjorie Estiano and Paolla Oliveira and caro Silva, signed by Brick and will be broadcast on closed TV and radio
A small gesture is enough for anyone to make a difference. This is the message of the new Doctors Without Borders (MSF) campaign, which begins to be broadcast this Tuesday (26).
With the theme I have no borders, the humanitarian organization selected a team of stars to show how it is possible to reach unthinkable places and alleviate the suffering of many people. The message given by actresses Dira Paes, Marjorie Estiano and Paolla Oliveira and actor Caro Silva.
MSF is a humanitarian organization that provides healthcare in contexts such as armed conflicts, socio-environmental disasters, epidemics and severe malnutrition. Their teams can reach the most remote places, in the most acute crises, as Caro remembers, but they would not be able to do it alone.
Our existence depends on each contribution, since around 84% of what we raise comes from individuals. Our only criterion is the needs of the people we serve, explained Renata Reis, executive director of MSF-Brazil,
In 2022, the organization was present in more than 70 countries, including Brazil and, with the support of donations received, it was able to carry out 16 million medical consultations, 1.2 million hospitalizations, almost 300 thousand births and 120 thousand surgeries, in addition to of administering millions of vaccines, more than 4 million against measles.
It is a great honor for us to be able to count on the generosity of these four talents, who are helping us take the work of Doctors Without Borders to different audiences. This also speaks of their commitment to relevant causes and their willingness to help those who need it most. We just have to thank you for this partnership. We are very happy and we want to share this joy by inviting everyone to join us in this campaign, added Renata.
The new MSF campaign was created by the Brick agency and will be broadcast on closed TV and radio, in addition to advertising on social media and advertisements on the internet.
