The award from the largest OOH association in Brazil returned after a 10-year break. The event was held at Teatro Renaissance, in So Paulo, and publicized the campaigns that won the gold, silver and bronze trophies
The Central Outdoor Award returned in style. Alm
to celebrate the creativity of agencies, advertisers,
professionals and students, the award presented the market
with the participation of Dilma Campos, Brazilian juror in the
this year’s Outdoor Lions category, who shared their
experiences and insights from the International Festival of Creativity
Cannes Lions. Professionals from agencies, advertisers and
market entities, were present at the
award, led by the entity’s president, João
Batista Oliveira, by vice-president Halisson Pontarolla, and
by executive director Fabi Soriano.
Dilma Campos, CEO & Partner of Nossa Praia and head of ESG at B&Partners.co, judge in the Outdoor category of Cannes Lions 2023, shared her experiences and insights from the festivalJoo Batista Oliveira, national president of Central de OutdoorHalisson Pontarolla, vice president of Central de OutdoorFabi Soriano (Central de Outdoor) and Mariana Cruz (Agncia Era)Luiz Lara, president of CenpJuliana Albuquerque, vice-president of ConarJunior Fagotti, deputy secretary of Urban Security, and Marcello D’Angelo, secretary of Communications, at São Paulo City HallRichard Albanesi, CEO of The LedSimone Moura, from Central de OutdoorVersatikes Marketing Group won in the Student categoryIn the Free category, the gold went to 7Z7/AnimaPrsper Comunicao won in the Classic categoryIn Outside, Ideia 3 and O Boticrio were the winnersIn Digital, Leo Burnett Tailor Made received gold with the piece “Destrave a boca no Carnaval” created for TridentHalisson Pontarolla, Fabi Soriano, and João Batista Oliveira, celebrate the return of the award after a 10-year break.
