The campaign, signed by DPZ, highlights the tradition and care put into each product and inspired by Italian grandparents
Polenghi announced the launch of a campaign guided by the brand’s signature “Cheeses that fill their stories since 1947”.
The piece, designed by DPZ, highlights the tradition and care put into each product, presenting a trajectory of affection, inspired by Italian grandparents, who passed on their knowledge and recipes from generation to generation to reach consumers’ tables. Digital activations are carried out by the Ginga agency.
“We celebrate our history and the quality of what we have produced over the years. We want to share with the public the unique flavor and unforgettable experiences that our cheeses provide at each meal, connecting people with our tradition and knowledge of making the best cheeses “, declared Tatiane Brando, the company’s Marketing Director.
For broadcast, Polenghi returns to open TV, with the release of the play on Globo. The campaign will also be broadcast on more than 100 screens installed at bus stops focusing on the metropolitan region of São Paulo.
On social media, the strategy includes partnerships with content creators from different regions, to enhance the message and promote interaction with the public, in addition to other points of contact such as YouTube, Google and main news sites.
