The agency will be responsible for creating campaigns for the Wizard by Pearson and WizKids brands in Brazil and Latin America
Purple announced the win of the Wizard by Pearson account. The agency, which also serves brands such as Gol and Samsung, will be responsible for creating campaigns throughout 2024 for the Wizard by Pearson and WizKids brands in Brazil and Latin America.
“Working on a brand with Wizard’s awareness brought us a high-level strategic and creative challenge. Our entire construction is based on a very precise reading of the target, which enabled creative insights to surprise us in 2024”, stated Marcelo Bernardes, CEO of Purple.
“The agency has captured the essence of our identity and our commitment to delivering real language learning results. We are very excited about this partnership,” said Lvia Blanco, marketing manager at Wizard by Pearson.
