Idea to simplify the decision process of being a donor using Instagram Highlights
The Gabriel Institute launches the #HighlightMyChoice campaign on National Organ Donation Day, this Wednesday, September 27th. Signed by Publicis Brasil, the action aims to raise awareness in society about the importance of organ donation.
Communication is based on a simple premise: to become an organ donor, you simply need to inform your family and friends of your decision. The more people know about the choice, the greater the chances of the decision being accepted when necessary.
To expand the insight, the campaign invited dozens of influencers who will invite their Instagram followers to post a video in their stories declaring themselves organ donors, tagging Instituto Gabriel (@instituto.gabriel) and the @ of their favorite influencer participating in the to the. Each influencer tagged in the statements will create a highlight on their Instagram, called Highlight My Choice. In it, each video will be available for 30 days.
“This project comes precisely to ‘pierce the bubble’ through a widely used tool: Instagram stories. By transforming the organ donation declaration into content, our message is even more potent, especially at this time when the cause of organ donation The organizations are having great visibility because of the moving story of the presenter Fausto”, says Bruno Csar Ferreira, executive director of the Gabriel Institute.
Currently, more than 65 thousand people in Brazil are waiting for a transplant and, during the pandemic, the number of donors fell by 26%. “The first action that each person can take to help improve this simple situation: declare themselves an organ donor to their family and friends”, concludes the director.
