The campaign was created by Ginga and features breasts as protagonists
Lougenrie presented its new institutional campaign, entitled “Perfect Bra”, which aims to reinforce the company’s mission of embracing and recognizing the diversity of bodies, offering combinations of different sizes and models.
The piece has breasts as the protagonists and, as a form of protest against the labeling of standards, it is based on the concept that all breasts are perfect. To achieve this, Loungerie brought together five women, chosen to represent the plurality of bodies, skins and breasts based on the message that the perfect bra is like my chest.
Loungerie is known for its Perfect Bra measuring service, which allows for the best fit of the piece. Our annual Perfect Bra campaign is one of the most important for Loungerie, as it is time to transcribe our message of freedom and inclusion in a transparent way. Within Loungerie, we want to positively achieve the acceptance and self-confidence of real bodies without any labels, said Patrcia Elias, the brand’s head of marketing.
Furthermore, Loungerie is also reinforcing the importance of Pink October as an awareness movement against breast cancer. This time, among the five characters, the lingerie brand brought a mastectomized woman, who wears the brand’s mastectomy bra, as a warning about prevention and the importance of early diagnosis.
The Suti Perfeito campaign, created by Ginga, will be launched at the end of September on social media, in Loungerie’s physical stores and e-commerce.
