The 11th edition of the fair will take place between the 2nd and 3rd of October, in Dallas (USA), and will focus on the connection between influencers and brands
The city of Dallas, Texas (USA), will host the LTK Conference on October 2nd and 3rd. The event, focused mainly on networking between content creators and brands, is in its 11th edition and, this year, it will bring together more than 300 influencers from around the world to debate trends, the industry and network with the brands that will be present at the conference . Brazil will have five representatives at the fair, four of whom live in the country and one who lives in the USA.
The fair, produced by LTK, underwent some changes for this year, such as the condensation of content, causing the event to go from three to two days. According to Mariam Topeshashvili, general manager of LTK in Latin America, the fair will be divided mainly into two moments, the first being panels and the second focused on networking both between content creators and brands.
This year, we have 300 confirmed content creators from all over the world, we will have global representation. Today, the Creator Economy has had exponential growth in the USA, so when girls from Brazil go there, they learn a lot about how to monetize and, depending on, bring some trend from there to here, so this exchange is really cool. This year, the event will last two days, we are condensing the material and filtering the topics covered. Now, the schedule has panels with learnings such as strategies for Black Friday, end of year dates, etc., allowing the public to choose what they want to learn, explained the executive.
Mariam explained that one of the fair’s proposals, in general, is to show content creators that they are also not alone and that this is very much in line with the history of the company itself, which was born from a problem faced by the founder, Amber BaxterBox.
At the time, Amber was a stylist and curated fashion products in stores to take to customers, but, in the process, she realized that this was a job without financial gain, but that it could become monetized, uniting creators and brands that shared the same ideas. desires.
In the beginning, LTK was focused on blogs, but over time, it modernized side by side with advances in technology and social networks. Currently, the company has technology that allows influencers registered on the platform to monetize content and curation on any social network. Furthermore, it also provides companies with a wide range of data, made up not only of the engagement of influencers who are quoted for some action, but also the point of conversion and audience retention.
When a brand allies with LTK, it is not just investing in paid campaigns, it is investing in conditioning and this is important because it brings metrics to influencer marketing. The brand that comes here receives an entire metric database with how much each influencer will generate in sales. With this, we bring a range of data that shows which creator works for which brand, said Mariam.
For this year’s event, more than 40 people were involved in all the planning, with between 20 and 30 of them directly from the US offices and the rest from other offices around the world.
LTK’s expectations for this year’s fair will further open the eyes of influencers to a market that is growing and becoming more professional with each passing day.
The girls who have already participated say that it is revolutionary and people come back with a new mind and a new perspective on the market, because you hear about other brands and begin to understand and enhance the work, added the executive.
