Action begins this Wednesday (27), when Fluminense and Internacional duel in the Libertadores semi-final
The first games of the Libertadores da América semifinals begin this Wednesday (27th), with the match between Fluminense and Internacional, at Maracan. And Amstel, sponsor of the competition, created an action called ‘Chama o Bar’, in reference to VAR.
The idea of the initiative is to give fans the chance to express their opinions, as commentators, about the games.
In the action, led by the HNK Lab agency, the presenter and narrator who are in the studio call the reporter, who is live, directly from a bar partner of the brand. The reporter presents the atmosphere and allows fans to comment on the game, including direct tips for the coach.
During the match, Amstel includes audio from fans who wish to give their opinion on each move, making the experience even more authentic. The audios, similar to those sent in groups on messaging applications, can be heard by everyone who is tuned in to the game.
(Credit: Sandro Schuh on Unsplash)
