Content presented by Luciana Gimenez and Larissa Gloor
Bra Hair Care, a premium hair care brand, presents “Disk Bra”, a series of exclusive content for TikTok inspired by 90s television shows and commercials.
The project is the creation of the executive and co-founder of the page Saquinho de Lixo, Dav Vosk, who is a creative consultant for Bra, in partnership with the company, and brings in five episodes solutions to problems from influencers such as Malu Borges, Blogueirinha, Nicole Bahls, Joo Guilherme and Narcissa.
Disk Bra, presented by Luciana Gimenez and Larissa Gloor, is a glamorous call center specializing in beauty, developed to guide the brand’s followers through the universe of high-performance cosmetics. In each episode, the presenters are in charge of answering calls from celebrities who will report a different hair difficulty and solve, with humor, their hair challenges, bringing solutions from the company’s wide line of products, highlighting the high performance result, in a comic and engaging.
The series was developed through meticulous planning to reflect a multifaceted and innovative approach to marketing and entertainment. The choice of a television icon, combined with a Tik Tok sensation, was based on a deliberate strategy to reach different generations.
“In the attention economy, consumers are tired of being intrusively interrupted by advertisements. Therefore, I value a more subtle approach, in which the brand is naturally intertwined with the story. This integration not only adds value, but also cultivates a deeper relationship between the consumer and the brand in the long term”, said Dav Vosk, Bra’s creative consultant for Tik Tok.
The use of the branded entertainment format allows the creation of engaging storytelling, organically, providing authentic experiences to consumers. This strategy reflects Bra’s commitment to TikTok, where it seeks to create a continuous and integrated approach, uniting entertainment and brand to offer an exclusive experience to viewers.
“Bra is attentive to market trends, digital trends and new media formats. One of the brand’s priorities is to communicate with its customers in a way that answers and clarifies all their doubts, whether it is presenting a solution to their problems with guidance correctness of the brand’s products, or being its ally at all times. Therefore, this strategy meets everything the brand believes in, shared Ana Carolina Oliveira, Bra marketing manager.
The brand is committed to investing in media for the “Disk Bra” series project. All episodes will be boosted as “Top Feed” on TikTok, ensuring even greater visibility and reaching a wider audience. Our expectation of expansion also covers digital territory. With Disk Bra, our goal is to reach a diverse audience and provide the brand’s unique and memorable experience. We are committed to maintaining solid planning and substantial investments in media to extend the reach of the series project, said Renato Antunes, CEO of Bra.
The first wave of episodes in the series will be available by the end of October and the first episode, with Malu Borges, is already available from today on the brand’s profile.
The strategy and creative direction, as well as the scripts, were developed by the brand’s creative consultant, Dav Vosk and the production of the series was entrusted to the production company Social.Ltda, led by Conrado Rodrigues.
