The campaign signed by WMcCann will have 30 and 15 pieces broadcast on open TV, payTV and content for social networks
Chevrolet announced the launch of its new campaign that aims to present the advantages of purchasing a new car.
The piece, signed by WMcCann, features the presence of one of the brand’s ambassadors, presenter Marcos Mion, but in its miniature version, following the customer’s daily journey, ranging from work, to commuting and a moment of leisure, how to cook.
a humorous way of talking about the attributes and advantages of purchasing our products. The strategy will now have Marcos Mion as a mini virtual advisor, who will remind people about the benefits of having a Chevrolet, in a light and relaxed way, in all everyday situations, explained Rodrigo Perencin, GM’s retail marketing manager.
The objective of the campaign is to make the experience of buying a Chevrolet more engaging, with Mion taking on the role of the advantage’s virtual friend.
This is the second stage of the Best Sellers campaign, which features a new voiceover and a new way of selling cars, aiming to generate greater proximity to consumers, using regional materials that communicate and differentiate themselves according to each location.
The media strategy will have 30 and 15 pieces broadcast on open TV and payTV, in addition to content for Chevrolet’s social networks.
