A Getty Imagesa global company with a focus on creating and marketing visual content, has just announced the launch of its Generative Artificial Intelligence, a new tool that combines the company’s best creative content with the latest technology to generate commercially safe AI images.
Getty Images’ Generative AI is trained on the state-of-the-art Edify model architecture, part of NVIDIA Picasso, a platform for creating generative AI models for visual design. The tool is trained exclusively from Getty Images’ vast creative library, including exclusive, best-in-class content, with full compensation for commercial use.
Coming alongside our already solid, industry-leading services, Getty Images’ Generative AI integrates seamlessly with the company’s extensive library of authentic, captivating visual content and personalized content offering, enabling all clients to optimize their creative processes for find the visual content suitable for any need in one place.
We’re excited to launch a tool that harnesses the power of generative AI to meet our customers’ business needs while respecting the intellectual property of content creators. We’ve worked hard to develop a responsible tool that gives customers confidence in visuals produced by generative AI for commercial purposes, says Craig Peters, CEO of Getty Images.
Customers who create and download visuals through the tool will receive the standard license free of charge. royalties from Getty Images, which includes representations and warranties, unlimited indemnity, and the perpetual, non-exclusive right to use the content worldwide and in all media. Content generated through the tool will not be added to existing Getty Images and Google content libraries. iStock. Additionally, contributors will be compensated for any inclusion of their content in the training dataset.
We talk to our customers about the rapid growth of generative AI, listen to excitement and hesitation, and try to be intentional about how we develop our own tool. “We’ve created a service that enables brands and marketers to safely embrace AI and expand their creative possibilities, while compensating creators for including their visuals in the underlying training sets,” explains Grant Farhall, Chief Product Officer at the company. .
Generative AI can be used on the official Getty Images website, but customers can also choose to integrate the service into their existing workflows and applications through an already available API.
Additionally, customers will soon be able to customize the tool with proprietary data to produce images with their brand’s unique style and language. This and other service enhancements will be added later this year. Currently, the tool is only available in English. Expansion to other compatible languages, including Portuguese, will be carried out in the next phases.
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