Seven Boys announced the launch of its Christmas campaign which has the motto “With Seven Boys, Christmas is On”.
The piece, created by Essenza, aims to reach out to young audiences and has a series of initiatives planned until December that will reinforce two pillars of Seven Boys: Comfort Food and Product Excellence. O
This theme was chosen now because Seven Boys is a brand that speaks a lot to young people and people involved in technology. The products are nostalgic, tasty and can be easily consumed during an online game, for example, explains Luciana Rangel do Carmo, marketing, R&D and quality manager.
The advertising video will be broadcast on the brand’s digital channels from October 2nd, including Facebook, Instagram, Tik Tok, Twitter and YouTube.
We acquired Seven Boys in 2015 and, since then, we have worked on building an increasingly versatile and modern company. At the same time, we use all our expertise to bring products with unforgettable recipes and great value for money, as is the case with our portfolio of panettones, reflects Pedro Wickbold, the company’s general director.
In addition to the video, the campaign will bring together other initiatives until December, such as actions in the São Paulo subway; digital strategy designed for social networks; tactics focused on points of sale; partnership with the website Tudo Gostoso; and content available on Out of Home media.
