With a manifesto and new signature, the brand combines OOH, digital media, content creators and PR stunt
WeWork announced the launch of its institutional campaign for Brazil, with local adaptations for the other four countries in which it operates in Latin America, namely Mexico, Colombia, Argentina and Chile.
The campaign, signed by Wunderman Thompson, includes a manifesto with a new signature, “Freedom is our space”, and will combine out-of-home (OOH) media in partnership with NEOOH and digital media (Facebook, Instagram, Linkedin, YouTube, among others) content creators and PR stunt in partnership with Corona.
“We started the summer of 2023 with an office-truck that traveled through eight cities, seven states, impacting 36.5 million people. Nothing better than celebrating the beginning of spring and encouraging meaningful face-to-face meetings, as sunny days invite, than with an action that is also on the streets among people”, said Flavia Breda, head of marketing at WeWork in Brazil and products in Latin America.
Check out WeWork’s new manifesto in Latin America:
When we ask ourselves what success is, no answer is the correct one.
So how could anyone think that multinationals, small businesses, freelancers, or an infinite number of activities, would have the same needs?
Recent years have shown that work can be flexible, and does not need to have a format, a style or an address.
You can be in São Paulo or Mexico City. Santiago or Buenos Aires. Bogot or Rio de Janeiro.
You just can’t be in your comfort zone.
The freedom to work is more than revolutionary.
necessary.
It transforms businesses and changes careers.
And revolutionizing is showing the world that there isn’t just one way of doing things.
We are here to combat this idea that it has always been this way.
time for freedom to be protagonist
Wework: Freedom is our space.