We recorded peaks at four, five o’clock in the afternoon and one in the morning
Lifetime, a channel belonging to the A+E Networks group, released the film Nightmare at a Mile Per Hour this Sunday (1). The plot tells the drama of a young woman turned hostage and forced to drive for the criminal. This is the channel’s first production with a title in Portuguese chosen by the audience, which is mostly female.
With more than 400 alternatives to the English version, Road trip hostage, the action promoted on the brand’s social networks reflects the efforts to engage viewers with programming, which prioritizes a range of exclusive films, the channel’s flagship, and original series of suspense, fiction , passions, adventure and criminal investigations.
Lifetime Movies scripts also include themes related to causes supported by the channel, such as domestic violence, and stories based on real events, differentiating the offer that today competes fiercely for attention with competing pay TV players, in addition to streaming. At the end of last year, we studied consumption habits and the type of content desired by our audience, explains Karen Santiago, content director at A+E Networks Brasil, which encompasses A&E, History and History 2, in addition to Lifetime.
Using the data, the team discovered time preferences and types of narratives, attracting and retaining women who in 2023 decided to expand their experience with the channel. People who didn’t know the brand came because of a program, started trying other attractions and stayed, says Karen.
Read the full article in the printed edition of October 2nd.
