The piece was developed by Wieden + Kennedy São Paulo and will be shown at the opening of Jornal Nacional, on TV Globo, this Monday (2)
Nubank announced the launch of a campaign that celebrates its more than 85 million customers in Latin America and the company’s 10 years.
The piece, developed by Wieden + Kennedy São Paulo, refers to the windows of possibilities that the bank provides to its customers and features a version of the song Agora s saudade voc, by Rita Lee.
“From a credit card launched almost ten years ago to an international multi-product platform, Nu has accompanied millions of customers on their journeys. We have reached an important moment in the brand’s maturity. With this campaign, we want to celebrate these people and show the transformative role of Naked in their lives, said Juliana Roschel, marketing director at Nubank.
Produced by Stink Films and directed by Douglas Bernardt, the film will be shown at the opening of Jornal Nacional, on TV Globo.
“We contribute to a lighter, more fun and uncomplicated life in the financial aspect. This is an invitation for people who are not yet part of the Nubank world to join this uncomplicated journey”, explained Renan Molin and Charles Faria, creative directors at Wieden + Kennedy São Paulo.
The media strategy includes open TV, digital media, out of home and influencers. On social media, the brand will demonstrate its reach using the theory of six degrees of separation to prove that everyone knows someone who has Nubank.
