Brand wants to awaken the magic of the festival in the capital of São Paulo
With less than ten days until Tomorrowland, Beck’s transforms Faria Lima, in So Paulo, into a futuristic dance floor as it heats up for the electronic music festival.
The party takes place this Tuesday (3) and features a performance by DJ Vintage Culture, one of the names that will take the stage at the festival. The experience takes place in the financial heart of the largest metropolis in Latin America, in the square next to the B32 Complex, from 5pm to 7:30pm. The warm-up will be open to the public.
As a long-time supporter of electronic music, the brand is always looking to tomorrow, with initiatives to further connect people with unforgettable experiences. This year is even more special, as we are managing to bring the biggest electronic music festival in the world back to Brazil, after seven years. So, there is no shortage of reasons to celebrate, says Felipe Cerchiari, director of global brands at Ambev.