The project has audience metrics via the OOH Live Map and seeks to deliver reach, impact and frequency
Clear Channel announced the expansion and its presence on digital screens in 30 newsstands operated by the company in Rio de Janeiro. In the first phase of the project, 18 screens were installed and are active in neighborhoods such as Copacabana and Ipanema, places with a high concentration of tourists.
The objective is that proprietary projects from big brands on newsstands, 3D campaigns and differentiated actions are noticed by the Rio public. In addition to these opportunities to reach audiences, agencies and advertisers will also be able to purchase inventory via programmatic media. The project has audience metrics via the OOH Live Map, with a focus on delivering reach, impact and frequency.
“Digital screens attract advertisers even more, making advertising more dynamic, opening up new communication possibilities with high prominence, flexibility and creative freedom”, says Wlamir Lino, national commercial and marketing director at Clear Channel.
To manufacture the digital screens, Clear Channel developed a model made with specific material to not retain heat, an LED panel and a portrait format with aluminum edges, making advertising viewing more immersive and realistic in its black structure.
