The brand’s shopping app arrives in Brazil
Vans announced to its consumers the launch of the Vans App, a new application that seeks to facilitate the shopping experience for the brand’s fans, and which marks the brand’s expansion plan that began in 2020 and continues into 2023.
With 88% of orders placed through mobile devices, Vans seeks to promote a stronger and more direct communication channel with consumers. The Vans App was developed and designed to improve the overall shopping experience in Brazil, a strong global market for app downloads in the e-commerce sector.
The Vans App will feature stories and exclusive access to new releases, a favorite products tab and a map of Vans Stores available by geolocation, with the focus on providing a unique experience for users, who will also have real-time information about the progress of your orders through push notifications.
The launch of the Vans App is another step in Vans Brasil’s expansion plan, which was boosted by the arrival of the Arezzo&CO Group. We are thinking mainly about the experience of our fans and providing a practical shopping experience within the Vans App, says Pietro Giovanelli, director of Vans Brasil.
The Vans mobile shopping app will be available for download on iOS and Android devices starting October 4, 2023.