The change is part of the company’s actions aimed at Pink October, which have been taking place for 13 years
Azul started its 13th campaign aimed at Pink October and, among the actions for this year, is the traditional change of the company’s color and a campaign that will feature Joelly Borba, airport operational manager, in Recife, at Azul Linhas Areas , as spokesperson.
Joelly was diagnosed with breast cancer four years ago and stars in the video signed by Africa. The play’s motto is “There’s a Lot of Blue in Life After Diagnosis” and brings the message that “Those who take care of themselves, fly more”, the stigmas surrounding the disease.
“For another year, Azul brings stories of women who overcame cancer, mainly because they detected the disease early on. With ‘There’s Lots of Blue in Life After Diagnosis’, Azul reinforces its commitment to fighting cancer and, Furthermore, it inspires women to take care of themselves and to believe that, no matter how bad the diagnosis, there is always hope for a cure”, said Sophie Schonburg, Executive Creative Director at Africa Creative.
Azul’s initiatives were programmed and led by the People and Social Responsibility areas and will take place throughout the month.
In addition to changing the color and campaign, the company also has a hotsite where people can find information about breast cancer prevention and treatment and on-board speeches given by crew members who will share their experiences and motivate other women to invest in prevention. and in the fight against breast cancer.
The company is also continuing the “Conexo AzulRosa Project”, which reinforces the company’s partnership with the Hospital de Amor chain, in Barretos (SP), and launched a letter contest, where patients will have the opportunity to write a message to colleagues who are at the beginning of treatment and the three most exciting ones will be rewarded with a travel package.
Another action focused on the Donate to Hospital do Amor campaign, which takes place through sales of Azul Collection products. The line will feature specific products about Pink October and the amount raised from this sale will be fully allocated to Hospital do Amor, in Barretos (SP).
The same will happen with Espao Azul at airports. In addition to changing color in October, the revenue accumulated from on-site sales, which brings even more comfort to the flight experience of the company’s Customers, will be donated to credits for the Conexo AzulRosa project.
Azul is also supporting the Flor da Pele project, at Hospital Hlio Angotti, for the second year in a row, with the Mutiro de Reconstrução Mamria. This action will transport specialist doctors, volunteers from all over the country, who travel especially to operate, for three days to treat 45 women from the region treated by the SUS and selected for these surgeries.
“In the last two years, even in the midst of a pandemic, we managed to mobilize and encourage the performance of 5 thousand mammograms, which represents an 89% increase in the request for this preventive exam by our Crew Members. We now want to send the message that it is worth continuing investing in prevention or even fighting breast cancer head-on, because our Victors are proof that there is a lot of life after the disease”, explained Jason Ward, vice president of People, Customers and ESG at Azul.
