Veveta like you’ve never seen? Y no TikTok, baby! J est no ar a websrie Ivete 3.0a production by the singer Ivete Sangalo in partnership with the short video platform, to celebrate its 30 years of career. The content is part of the Ivete 3.0 project, which has online and offline activations, remembering her journey with great humor and even more connection with her fans.
All episodes are now on air, in one playlist exclusive not official profile of the singer. The series presents key moments in Veveta’s life and career, highlighting the singer’s interests and skills that the public does not yet know, as well as telling stories and curiosities that go far beyond music. The themes of the videos range from cooking, fashion and even home care!
Each episode sponsored by a brand that connects to the theme proposed by the singer, always with the participation of a creator known on the platform. In the episode sponsored by Finish dishwasher detergent, for example, Ivete uses her cooking skills when teaching one of her favorite recipes. In the episode in partnership with the stain remover Vanishit shows different looks of his career and tells stories about the day he used each one. And in the episode sponsored by the brand Lookthe singer lets her inner housewife shine and shows how to handle household tasks with ease.
In addition to the content on Tiktok, the project will have a videocast unprecedented and still leads to Veveta experience, in partnership with the Electromediain OOH activations for more than 70 cities in Brazil.
Check out a spoiler of the web series and go to the platform to check out all the episodes. We watched it and loved it!
@ivetesangalo SPOILER ALERT I was caught in my dressing room talking about something new: #Ivete30! Stay tuned, GOOD THINGS COMING HERE!!!
original sound – Ivete Sangalo
Quite a career, ma’am!
He thought about carnival, he thought about Ivete Sangalo! The queen of ax is present in several carnivals throughout Brazil, but mainly in the traditional Carnival of Salvador (BA). She is an artist sought after by contractors on that date, because her dancing repertoire and relaxed manner draw crowds wherever she goes.
Ivete has a long history in national and international music. The artist, who began her career as a vocalist for Banda Eva, has collected more than 300 songs and has renowned partnerships on her CV: Alejandro Sanz, Brian McKnight, Caetano Veloso, Gilberto Gil, Creole and many others. Recently, she was on tour in Portugal and was part of New Year’s Eve in Miami, as the main attraction. In Brazil, one of its landmarks is the trio Ivete’s Popcornwhich became the program of Globoled by the singer on Sundays.
At the beginning of this year and during Carnival, the singer was successful with the song Ivete’s offspring and reached 7.5 million listeners on Spotifyin addition to entering the Top 30 on Spotify Brazil for the first time!
Sweetheart of brands
Precisely because of her lively and infectious songs, and her charisma and interaction with the public, the singer has always been present in campaigns for different brands. For a time, she was even considered the queen of memes, for starring in funny scenes. In one of them, Ivete catches the attention of her husband, who was talking to a woman on his show, saying Who is this, daddy? from above the stage. The phrase was printed on t-shirts, inspiration for songs and even the Ministry of Education (MEC) got in on the fun, using the phrase to announce the ENEM results!
In 2021, the singer was one of the advertising champions, behind only Zez di Camargo and Luciano, who occupied first and second place on the podium, according to the Competition Control Institute. Mainha participated in 3,917 inserts from 18 different brands! She has also been considered one of the most reliable figures in Brazilian advertising and has major brands in her portfolio, such asPerdigoair number, AmericansSteel wool, Vivo, Salon Line, Piracanjuba, CVC,Banco Inter, Britnia e Nature.
Speaking of which, my mother knows a lot about marketing, and recruited a great team to celebrate 30 years of career with her. The singer started by revamping her personal brand, an incredible work carried out by the agency FCBand inserting the slogan Reinvent yourself. But, this anniversary will feature, in addition to the partnership with TikTok and the brands already mentioned, a special end-of-year show at the Maracan Stadium, in Rio de Janeiro (RJ), where the singer has already recorded a DVD, broadcast by Globo. The presentation will warm up the audience for the 2024 commemorative tour, with 30 shows in studios across Brazil! There will be a real party, and the winner of the gift is the Ivete Sangalo Institute, which will receive the donation of part of the income from the shows.
Ivete published a teaser telling all the details of what’s coming, adopting an impeccable strategy to involve fans in this celebratory atmosphere. Come check it out with us!
* With collaboration and supervision by Jssica Bitencourt
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