Platform and artist invite consumers to experience new experiences
Beleza na Web, a digital platform specializing in beauty from Grupo Boticrio, presents its new campaign “Discover where beauty can take you”. The campaign, directed by ambassador Sabrina Sato, is an invitation for consumers to experience new experiences alongside the brand.
As part of the strategy, the brand seeks to promote moments of beauty discovery in order to create greater rapport with the public. The campaign was captured live and marked by the latest trends and beauty desires in a space located in the middle of Avenida Faria Lima, in So Paulo. Through an invitation, consumers of the brand had their transformations signed by the team of beauty artists, Celso Kamura, Leo Almeida, Josi Helena and Bruna Fabricio, and were able to star in the campaign directed by the muse Sabrina Sato.
It is very special and rewarding to be an ambassador for a brand that is so important to the beauty market, which reinforces the importance of self-esteem and the appreciation of beauty and its pluralities, always valuing professionals and brands that I greatly admire, comments Sabrina Sato, ambassador of Beleza na Web .
This campaign is the materialization of very powerful pillars of the Beleza na Web platform: content and trends together with all the knowledge of a community of experts, made up of the biggest names in the country’s beauty market. Transforming one of the main avenues in So Paulo into an open-air stadium is a powerful approach to our consumers. These are experiences that go beyond digital, says Marcela de Masi, executive director of branding and communications at Grupo Boticrio.
The brand also produced a video case that will be released to the press and shown on its digital channels. In addition, it features real-time OOH media content in the city’s main locations, PR strategy, amplification of digital influencers and partner experts.