Former GUT, Csar will be director of strategy and data and Beatriz Bastos, planning supervisor
The Leo Burnett Tailor Made planning team was reinforced with the arrival of a director and a supervisor. Coming from GUT SP, Csar Villas Boas takes on the role of strategy and data director, while Beatriz Bastos will be planning supervisor.
In addition to GUT, Csar has worked for other agencies, such as Publicis, Dentsu, New Content and McCann. In his 10-year career, he worked on accounts for Coca-Cola, Heinz and Michelob-Ultra, as well as developing strategy for brands such as Z Delivery, Porto and Chevrolet.
As for Beatriz, she returns from a two-year period at David the Agency, where she worked in the strategic planning area. Beatriz has worked at VMLY&R agencies, and has clients served by brands such as Iguatemi, Hoegaarden, Tang, Bubbaloo, Halls Coca-Cola.
