New hub will be led by Luciana Brafman and Isabella Prata
Time To Act announces the launch of an area to accelerate the development of projects for brands. The producer’s objective is to connect companies and society through relevant and urgent socio-environmental themes, with the help of the producer who has sensory and technological experiences.
The new hub will be led by the founder and CEO of Time To Act, Luciana Brafman and producer Isabella Prata, founder of Escola So Paulo.
A brand’s reputation is measured by the impact it causes on society. Developing projects and finding partners who can guide this activism towards climate causes is no longer a matter of choice but a responsibility for companies, says Luciana.
It’s time to act and private initiative is essential in the fight to preserve the planet. Anyone who knows how to engage with this mission with coherence and creativity will make history and lead part of the essential transformation that the world needs, explains Isabella.
Furthermore, the transmedia producer launched the exhibition Images and Sounds of the Anthropocene at MIS (Museu da Imagem e do Som de São Paulo), which presents impactful audiovisual experiences to raise public awareness about the acceleration of global warming. The installation, interactive and free, is open for visits until October 8th, offering spectators sensory experiences through art, music, history and entertainment.
